With a deep background in marketing and after growing multiple brands using self-taught paid advertising over the last 5 years, I noticed a common pattern with home improvement contractors specifically. Their entire business was built on craft and referrals, rather than marketing. So growth plateaued once referrals dried up.
Determined to solve this, I invested over $50k in coaching programs and spent a few years testing different appointment generation systems for home improvement companies across the UK. Finally, I figured out the most predictable way to deliver highly qualified, in home appointments with high end buyers, at scale.
Once I refined it with a few clients, I took it to the US and narrowed all focus to established custom home improvement companies, because like you, they’ve built stable foundations but haven’t cracked the code to scaling their revenue.
Growsteep exists for one reason: to give established custom home improvement companies a consistent flow of seriously qualified, in home appointments using paid advertising, while backing it up with transparency and customer service.